This goal tries to capture the aspects of the coastal and marine system that people value as part of their cultural identity. This definition includes people living near the ocean and those who live far from it but still derive a sense of identity or value from knowing particular places or species exist. The goal is divided into two sub-goals: Iconic Species and Lasting Special Places, which are weighted equally and combined to create a single goal score. A score of 100 means the species and places important for cultural identity are protected and conserved.